BUT WE ARE
MORE THAN THE
SUM OF OUR PARTS
As a Group, we will increasingly add value by driving the benefits of our scale, developing Growth Accelerators and embedding our performance-enhancing operating platform. Collaboration across our operating brands is critical to achieve this.
The complementary nature of our portfolio provides opportunities for cross-group product ranges.
For example, for specific ranges, we match finish colours across products so customers can purchase a matching VADO or Triton shower with a Merlyn shower enclosure.
The complementary portfolio also provides opportunities to bundle products together in product displays and for specific customer projects.
For example, we often bring together wall panels, showers and shower enclosures from our different brands into a single trade display; this drives demand for the collection rather than just an individual product.